Privacy Policy

1. Introduction

ETREND ("Company", "we", "us", or "our") is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

Please read this policy carefully. If you disagree with its terms, please discontinue use of our site.

2. Information We Collect

We may collect the following types of information:

Personal Information You Provide

• Name and email address (submitted via contact forms)
• Business name and project details
• Billing and payment information (processed by Stripe — we do not store card details)
• Communications and correspondence with us

Automatically Collected Information

• IP address and browser type
• Pages visited and time spent on our site
• Referring URLs
• Device type and operating system

3. How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain our services
• Process transactions and send related information (invoices, confirmations)
• Respond to your inquiries and provide customer support
• Send project updates and communications relevant to your engagement with us
• Improve our website and services based on usage patterns
• Comply with legal obligations
• Send marketing communications (only with your explicit consent — you may opt out at any time)

4. Payment Processing via Stripe

We use Stripe to process all payments. When you make a purchase, your payment information (credit/debit card details) is collected and processed directly by Stripe. We do not store, access, or have visibility into your full payment card details.

Stripe's data handling practices are governed by their own Privacy Policy. Stripe is certified as a PCI DSS Level 1 Service Provider — the most stringent level of certification available in the payments industry.

We may receive limited transaction data from Stripe such as the last four digits of your card, transaction ID, and billing address for verification and record-keeping purposes.

5. Sharing of Information

We do not sell, trade, or rent your personal information. We may share your information with:

• Stripe: For payment processing.
• Service providers: Third-party vendors we use to operate our business (e.g., hosting, analytics, email services), subject to confidentiality agreements.
• Legal authorities: When required by law, court order, or governmental authority.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred.

6. Cookies and Tracking

Our website may use cookies and similar tracking technologies to enhance your experience. Cookies are small data files stored on your browser. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

We use cookies for:

• Essential site functionality
• Analytics (e.g., page view counts, traffic sources)
• Remembering your preferences

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. When data is no longer needed, we securely delete or anonymize it.

8. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include SSL/TLS encryption for data transmission and secure server infrastructure.

However, no method of internet transmission or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

9. Your Rights

Depending on your location, you may have the right to:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal data ("right to be forgotten").
• Portability: Request transfer of your data to another service provider.
• Objection: Object to our processing of your data for marketing purposes.
• Opt-out: Unsubscribe from marketing emails at any time via the unsubscribe link in any email.

To exercise any of these rights, please contact us at privacy@etrendlk.com.

10. Children's Privacy

Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you become aware that a child has provided us with personal information, please contact us and we will take steps to delete such information.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page with an updated "last updated" date. Your continued use of our services after changes constitutes acceptance of the updated policy.

13. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us: